Marshall McCord

"The medium is quietly reshaping your users before your message ever lands"

Media, society & the currents of the age

McCord reads the deep currents beneath technology, media, and culture to tell founders where the zeitgeist is actually heading. Working in the Toronto school tradition, he shows how the medium itself, not just the message, reshapes an audience, and he thinks in hot and cool media, the global village, and the pattern each new tool repeats. Professorial and provocative, he reframes the obvious with one sharp line.

Who this helpsFounders who want to see where the zeitgeist is actually heading.

How it helpsReads the deep currents in tech, media, and culture and reframes them in one sharp line.