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Startup marketing that converts

Landing pages, launches, and positioning that turn attention into signups, focused on the words and channels that move buyers.

Marketing guides
Boost sales with a register upsell

Small, cheap, grab-able at checkout.

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Add real photos that sell your work

Real photos of you, your work, and your space beat stock.

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Email your list first, then the world

Email your own customers before the public.

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Discovery questions that close deals

Three discovery questions before any pitch.

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Get customer reviews that win trust

Turn happy customers into public proof.

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Build a retail display that sells more

One hero spot; rotate it weekly.

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Turn happy customers into referrals

Ask every happy customer to send one friend.

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Build a portfolio that wins clients

Show the work that wins your next client.

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Build a steady real estate pipeline

Create a steady flow of listings and leads.

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Buy a domain name that's easy to trust

Short, spellable, and .com if you can get it.

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Check what ranks for your keywords now

Google your phrases; study who wins and why.

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Check your website on a phone first

Most visitors are mobile; test every page.

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Claim your social media handles early

Same name and photo everywhere; post where you picked.

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Set up website analytics that matter

Know where visitors come from and what they do.

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Smoke-test demand before you build

Pitch the product as if it exists and capture emails.

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Launch a landing page that converts

Publish a simple page that explains and captures interest.

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Sharpen your unique angle to win

State why your approach beats the alternatives.

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Design a seasonal offer buyers want

Bundle, limited item, or gift-ready version — margin-checked.

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Double down on marketing that works

Kill the losers monthly; feed the winner.

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Write a value proposition that sells

One sentence: who it is for, what it does, why it is better.

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Seasonal displays that sell, in a day

Seasonal display, homepage banner, and profile posts.

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Drive 100 visitors to test demand

Use ads or communities to test real interest.

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Earn first backlinks and rank faster

Suppliers, chambers, local press, and partners.

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Get clients rebooking at checkout

Book the next visit at checkout, every time.

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Fix your NAP listings, win local SEO

Same name, address, phone across every directory.

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Get your first 3 paying customers

Land three real paying customers to prove the business.

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One job per sign: signage that works

Stop, inform, or sell — one job per sign.

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Keep signage on brand and build trust

Same colors, fonts, and tone as your storefront.

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Nail the customer problem you solve

In the customer's words, not yours.

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Land your first recurring contract

Turn one-off jobs into predictable monthly revenue.

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Launch on Product Hunt with a plan

Plan and run your public launch day.

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Pick target keywords: searches to win

Write 10-20 phrases your customer actually types.

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Make contact effortless, win more leads

Click-to-call, a short form, map, and hours on every page.

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Keyword mapping: one phrase per page

One main phrase per page; no two pages compete.

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Map your seasonal calendar, sell more

The four to six moments that matter for YOUR business.

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Nail your startup one-liner pitch fast

Problem, solution, and market in one breath.

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Pick one target customer, sell to them

One person, one problem, one message.

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Partner with local businesses to grow

Neighboring businesses, events, and cross-promotions.

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Pick two marketing channels that work

Go where your customer already is; ignore the rest.

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Place store signs at decision points

Entrance, shelf edge, and register.

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Plan the five core website pages

Home, services, about, proof, contact.

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Plan a grand opening people notice

Make opening day an event your neighborhood notices.

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Post your weekly schedule, win regulars

Tell followers where to find you every week.

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Practice your pitch out loud ten times

In front of people who will interrupt you.

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Practice the close and win the sale

Ask for the sale simply — then stop talking.

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Prepare for tough investor questions

Competition, moat, why now, why you.

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Prepare gift cards, boost holiday sales

The easiest seasonal upsell there is.

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Prepare answers to sales objections

Price, timing, 'need to think' — scripted and honest.

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Sell benefits, not features, and win

What changes for them, with proof.

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Make cheap store signs that look pro

Design tool plus local print shop; laminate what lasts.

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Launch your website and tell everyone

Launch it, put the URL everywhere, ask for feedback.

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Publish helpful content that ranks

Answer real questions better than what ranks now.

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Start content marketing with 10 posts

5-10 posts answering real customer questions.

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Refresh store signage, keep it selling

Faded, outdated signs say nobody cares.

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Test your sales pitch on a real buyer

Roleplay, record, refine.

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Review SEO rankings monthly, then act

Double down on what moves; prune what doesn't.

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Run a post-season review that pays off

What sold, what flopped, notes for next year.

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Run one small paid ad test, then scale

One channel, one offer, a small budget, measured.

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Launch your store with a real promo

Give people a reason to buy in week one.

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Queue your seasonal social posts early

Posts and ads queued before the busy weeks.

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Scout locations that drive sales

Find the spots and events where your customers already gather.

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Set one goal per season, then hit it

One number: a revenue or new-customer target.

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Get found on Google Maps for free

Show up on Google Maps and local search.

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Let clients book online, cut no-shows

Let clients book and pay without back-and-forth.

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Google Search Console: free SEO data

See queries, clicks, and indexing issues for free.

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Shoot product photos that sell

Photograph products so they look worth buying.

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Show prices clearly, win impulse buys

Hidden prices kill impulse buys.

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Build an email list you actually own

The list you own beats every algorithm.

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Plan seasonal promotions 8 weeks out

Inventory, staff, and marketing all need lead time.

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Tailor your pitch to every audience

A banker, an angel, and a customer hear different pitches.

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Tell one customer story that sells

A real before-and-after beats ten claims.

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Track which sales lines actually land

Note which lines land; evolve the script.

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Big type, high contrast signs that sell

Legibility beats decoration.

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Write five-word signs that sell fast

Readable in three seconds from six feet away.

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Write SEO titles that earn the click

Clear, keyword-first, click-worthy.

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Write a core message customers repeat

What you do, for whom, and why you — in one sentence.

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Write follow-ups that close the sale

Most sales close on contact three to seven.

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Write homepage copy that converts

Who you help, what you do, why you — above the fold.

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Write a cold opening line that lands

Earn the next 30 seconds; don't sell yet.

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Write product pages that convert

Turn product facts into pages that sell.

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Across the site

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Case studyBarbara CorcoranThe Corcoran GroupCase studyEstée LauderEstée Lauder CompaniesCase studyFalguni NayarNykaaCase studyHoward SchultzStarbucksCase studyMadam C.J. WalkerMadam C.J. Walker Manufacturing Co.Case studyOprah WinfreyHarpo ProductionsCase studySara BlakelySpanxCase studySteve JobsAppleNewsGoogle Workspace July drop: Gemini auto-builds on-brand Slides decks and Docs visualsIf you live in Google Workspace, this removes hours of pitch-deck, doc, and explainer-video production for a solo or tiny team — brand-consistent output without a designer. Useful for investor decks, sales collateral, and onboarding docs you'd otherwise outsource. The multilingual avatar video is a cheap way to localize marketing or support content when you start hiring or selling abroad.Toolbeehiivbeehiiv is a newsletter and audience platform (started by former Morning Brew team members) combining email sending, a website/landing pages, subscriber growth tools, and monetization.ToolBufferBuffer schedules and publishes social media posts across platforms like Instagram, TikTok, LinkedIn, Facebook, and X from one dashboard. It includes a content queue, basic analytics, and an AI assistant.ToolCanvaCanva is a drag-and-drop graphic design tool for creating social posts, logos, presentations, ads, documents, and marketing materials from templates.ToolCarrdA dead-simple builder for single-page sites — landing pages, link-in-bio pages, and simple portfolios.ToolChatGPTA conversational AI assistant that writes, edits, brainstorms, summarizes, codes, and analyzes documents and images from natural-language prompts.ToolClaudeClaude is a conversational AI assistant that can write, edit, summarize, analyze documents, code, and reason through problems. It works via chat, and Claude Code brings the same model into a developer terminal.ToolFigmaFigma is a collaborative, browser-based design tool for UI/UX design, wireframes, prototypes, and diagramming (via FigJam), used heavily for app and website design.ToolGoogle AnalyticsGoogle Analytics (GA4) is a free web and app analytics platform that tracks visitors, traffic sources, events, and conversions. It reports where your users come from and what they do on your site.ToolGoogle FormsGoogle Forms is a free form and survey builder that collects responses into a spreadsheet. It supports multiple question types, basic logic, quizzes, and auto-close by date or response count.ToolHubSpot (Free CRM)HubSpot's free CRM helps you store contacts and companies, track deals in a sales pipeline, log emails and calls, and manage basic marketing and support in one place.ToolKit (ConvertKit)Kit (formerly ConvertKit) is an email marketing platform built specifically for creators, newsletter writers, and solo founders, with forms, landing pages, and automations.ToolLaterLater is a social media scheduler with a strong focus on visual planning for Instagram and other image-first platforms, including a drag-and-drop content calendar and link-in-bio tool. It supports scheduling, a media library, and analytics.ToolMailchimpMailchimp is an email marketing and automation platform for building email lists, sending campaigns and newsletters, and running basic marketing automations.ToolSquarespaceAn all-in-one website builder known for polished, designer-quality templates for sites, portfolios, and stores.ToolTypeformTypeform builds conversational, one-question-at-a-time forms, surveys, and quizzes with a polished, on-brand look. It includes logic jumps, integrations, and response analytics.