Google Analytics
Google Analytics (GA4) is a free web and app analytics platform that tracks visitors, traffic sources, events, and conversions. It reports where your users come from and what they do on your site.
Visit Google Analytics →How it helps you
For a founder, GA4 shows for free which marketing channels actually drive traffic and which pages convert, so you can spend limited time and money where it works. It integrates with Google Ads and Search Console to connect ads and SEO to real behavior.
t.facts.length > 0 &&Facts & pricing
- GA4 standard version is completely free for web and app analytics
- Paid Analytics 360 starts around $50,000/year, aimed at large enterprises
- Tracks traffic sources, events, conversions, and audiences
- Integrates with Google Ads and Search Console
- The default free tier covers the needs of most small businesses
Pricing: Free (GA4); enterprise Analytics 360 from ~$50,000/year
Caveats
GA4's event-based interface has a real learning curve and reporting confuses many newcomers; data-retention limits and privacy/cookie-consent rules also affect what you can see.
Bottom line
Pick Google Analytics when you want free, comprehensive traffic and conversion tracking and can invest time to learn GA4.
Set it up for real.
Add this tool against the actual checklist tasks in the app, with an AI advisor at your side. Free to start.
Start for free →