Tools for free.

Wave is accounting and invoicing software for very small businesses, letting you send invoices, track income and expenses, and keep basic books.

Google Analytics (GA4) is a free web and app analytics platform that tracks visitors, traffic sources, events, and conversions. It reports where your users come from and what they do on your site.

HubSpot's free CRM helps you store contacts and companies, track deals in a sales pipeline, log emails and calls, and manage basic marketing and support in one place.

Canva is a drag-and-drop graphic design tool for creating social posts, logos, presentations, ads, documents, and marketing materials from templates.

beehiiv is a newsletter and audience platform (started by former Morning Brew team members) combining email sending, a website/landing pages, subscriber growth tools, and monetization.

Kit (formerly ConvertKit) is an email marketing platform built specifically for creators, newsletter writers, and solo founders, with forms, landing pages, and automations.

Google Forms is a free form and survey builder that collects responses into a spreadsheet. It supports multiple question types, basic logic, quizzes, and auto-close by date or response count.

Calendly is a scheduling tool that lets people book meetings with you by picking an open slot, syncing to your calendar and avoiding back-and-forth emails.