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Build a startup product people want

Nail your persona, cut your MVP to what matters, and price it to sell, so you ship something customers actually choose.

Product guides
Cut your MVP to features that matter

List the minimum features needed for a first usable version.

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Build a portfolio that wins clients

Show the work that wins your next client.

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Check your website on a phone first

Most visitors are mobile; test every page.

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Nail a concept and menu that sells

Decide what you serve and what makes it distinct.

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Pick a first product line that ranks

Pick a focused product line you can source and sell.

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Own one real estate market and niche

Pick the area and property type you will own.

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Pick a photography niche that pays

Pick the genre you will be known and paid for.

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Pick a website platform that fits you

Builder, WordPress, or hire out — pick by budget and skill.

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Set pricing tiers you can defend

Decide plans, prices, and what each tier includes.

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Nail down your target user persona

Write down who exactly your product is for.

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Package your service offer to sell

Decide exactly what you sell and what you don't.

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Sharpen your unique angle to win

State why your approach beats the alternatives.

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Map competitors and real alternatives

Learn how people solve this today, including spreadsheets and workarounds.

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Order supplier samples before you sell

Check quality with your own hands before you sell.

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Plan the five core website pages

Home, services, about, proof, contact.

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Shoot product photos that sell

Photograph products so they look worth buying.

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Write product pages that convert

Turn product facts into pages that sell.

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Every guide here is a checkbox in the app.

Start free and work through them one clear task at a time. No credit card required.

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Across the site

More on Product across the site

Case studyEric YuanZoomCase studyJeff BezosAmazonCase studyJensen HuangNVIDIACase studySara BlakelySpanxCase studySteve JobsAppleCase studyTobias LütkeShopifyChecklistThe SaaS launch checklist that shipsEvery step from idea validation to your first paying customer, seeded into your workspace in the order that keeps you moving.ToolAirtableA spreadsheet-database hybrid that looks like a familiar grid but works like a database, with linked tables and multiple views (grid, calendar, kanban, gallery).ToolCanvaCanva is a drag-and-drop graphic design tool for creating social posts, logos, presentations, ads, documents, and marketing materials from templates.ToolChatGPTA conversational AI assistant that writes, edits, brainstorms, summarizes, codes, and analyzes documents and images from natural-language prompts.ToolClaudeClaude is a conversational AI assistant that can write, edit, summarize, analyze documents, code, and reason through problems. It works via chat, and Claude Code brings the same model into a developer terminal.ToolFigmaFigma is a collaborative, browser-based design tool for UI/UX design, wireframes, prototypes, and diagramming (via FigJam), used heavily for app and website design.ToolGoogle AnalyticsGoogle Analytics (GA4) is a free web and app analytics platform that tracks visitors, traffic sources, events, and conversions. It reports where your users come from and what they do on your site.ToolNotionAn all-in-one workspace combining docs, notes, wikis, and flexible databases in a single connected tool.ToolShopifyA hosted ecommerce platform for building and running an online store, from a single product to a full catalog.ToolSquarespaceAn all-in-one website builder known for polished, designer-quality templates for sites, portfolios, and stores.ToolStripeA payment processing platform for accepting card and online payments in apps, websites, and subscriptions.ToolWixA drag-and-drop website builder for creating business sites, portfolios, and online stores without code.TermChurn RateThe percentage of customers or revenue you lose over a period, the leak in your growth bucket.TermFunnel (Conversion Funnel)The staged journey prospects take from first awareness to paying customer, with people dropping off at each step.TermGo-to-Market (GTM) StrategyYour plan for how you'll reach, sell to, and win customers, the bridge from product to revenue.TermMVP (Minimum Viable Product)The simplest version of your product that delivers core value and lets you test key assumptions with real users.TermPivotA deliberate change in strategy, product, market, or model, made to find a better path while keeping what you've learned.TermProduct-Market Fit (PMF)The point where you've built something a specific market genuinely wants, shown by strong demand, retention, and organic pull.