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Build a startup product people want

Nail your persona, cut your MVP to what matters, and price it to sell, so you ship something customers actually choose.

Product guides
Cut your MVP to features that matter

List the minimum features needed for a first usable version.

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Build a portfolio that wins clients

Show the work that wins your next client.

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Check your website on a phone first

Most visitors are mobile; test every page.

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Nail a concept and menu that sells

Decide what you serve and what makes it distinct.

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Pick a first product line that ranks

Pick a focused product line you can source and sell.

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Own one real estate market and niche

Pick the area and property type you will own.

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Pick a photography niche that pays

Pick the genre you will be known and paid for.

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Pick a website platform that fits you

Builder, WordPress, or hire out — pick by budget and skill.

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Set pricing tiers you can defend

Decide plans, prices, and what each tier includes.

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Nail down your target user persona

Write down who exactly your product is for.

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Package your service offer to sell

Decide exactly what you sell and what you don't.

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Sharpen your unique angle to win

State why your approach beats the alternatives.

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Map competitors and real alternatives

Learn how people solve this today, including spreadsheets and workarounds.

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Order supplier samples before you sell

Check quality with your own hands before you sell.

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Plan the five core website pages

Home, services, about, proof, contact.

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Shoot product photos that sell

Photograph products so they look worth buying.

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Write product pages that convert

Turn product facts into pages that sell.

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