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Build a startup product people want

Nail your persona, cut your MVP to what matters, and price it to sell, so you ship something customers actually choose.

Product guides
Cut your MVP to features that matter

List the minimum features needed for a first usable version.

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Build a portfolio that wins clients

Show the work that wins your next client.

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Check your website on a phone first

Most visitors are mobile; test every page.

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Nail a concept and menu that sells

Decide what you serve and what makes it distinct.

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Pick a first product line that ranks

Pick a focused product line you can source and sell.

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Own one real estate market and niche

Pick the area and property type you will own.

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Pick a photography niche that pays

Pick the genre you will be known and paid for.

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Pick a website platform that fits you

Builder, WordPress, or hire out — pick by budget and skill.

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Set pricing tiers you can defend

Decide plans, prices, and what each tier includes.

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Nail down your target user persona

Write down who exactly your product is for.

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Package your service offer to sell

Decide exactly what you sell and what you don't.

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Sharpen your unique angle to win

State why your approach beats the alternatives.

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Map competitors and real alternatives

Learn how people solve this today, including spreadsheets and workarounds.

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Order supplier samples before you sell

Check quality with your own hands before you sell.

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Plan the five core website pages

Home, services, about, proof, contact.

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Shoot product photos that sell

Photograph products so they look worth buying.

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Write product pages that convert

Turn product facts into pages that sell.

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Across the site

More on Product across the site

Case studyEric YuanZoomCase studyJeff BezosAmazonCase studyJensen HuangNVIDIACase studySara BlakelySpanxCase studySteve JobsAppleCase studyTobias LütkeShopifyNewsAnthropic ships Claude Opus 5 — near-top-tier performance at half the priceThis is a direct lever on your AI cost/quality tradeoff: you can now run agentic coding, research, and computer-use workflows at Fable-class quality without paying flagship prices. If you build product features or internal tooling on Claude, re-benchmark your prompts on Opus 5 — the same output at 1/2 to 1/3 the token cost drops your unit economics. The rapid tiered release cadence also means pinning to one model is riskier; design your stack to swap models easily.NewsEtched raises $300M at $10.3B valuation for transformer-only AI inference chipsCheaper, faster inference silicon aimed at Nvidia's inference layer signals that the cost of running AI in production is set to keep falling — good news if your product's margins depend on model inference. It also shows where big capital is concentrating (deep-tech infrastructure with real customer demand), a useful read if you're raising: investors are rewarding defensible workflow/infra plays over generic AI wrappers.NewsIndustry Growth Program: federal commercialisation grants $50k-$5M (currently paused)This is the flagship national grant for deep-tech and priority-sector founders, and it also includes free specialist commercialisation advice, so it is worth preparing for even while paused. Check whether your product maps to one of the seven priority areas and confirm your three-year turnover history stays under $20M, then have your feasibility or prototype milestones and co-investment plan ready so you can apply quickly when it reopens.NewsOpenAI launches GPT-5.6 family (Sol, Terra, Luna) with big efficiency gainsA three-tier lineup lets you route by job: Luna for cheap high-volume calls, Sol for coding and heavy reasoning, keeping spend proportional to value. The claimed 54% coding-token efficiency directly cuts the cost of AI-assisted development and any code-generation feature you ship. Combined with the Claude Opus 5 launch the same month, this is a genuine price/performance step-down — a good moment to re-price your AI feature margins.NewsOpenAI open-sources Codex Security CLI for pre-merge vulnerability scanningLean teams can wire automated vulnerability scanning into their commit and CI flow to catch security issues before merge, though production use still requires OpenAI beta access to the backend scanner.NewsxAI ships Grok 4.5, an 'Opus-class' coding model at $2/$6 per M tokensFounders get a near-frontier coding and agent model at a fraction of Opus/GPT pricing, cutting the token cost of AI-built features, prototypes, and internal automation.ToolAirtableA spreadsheet-database hybrid that looks like a familiar grid but works like a database, with linked tables and multiple views (grid, calendar, kanban, gallery).ToolCanvaCanva is a drag-and-drop graphic design tool for creating social posts, logos, presentations, ads, documents, and marketing materials from templates.ToolChatGPTA conversational AI assistant that writes, edits, brainstorms, summarizes, codes, and analyzes documents and images from natural-language prompts.ToolClaudeClaude is a conversational AI assistant that can write, edit, summarize, analyze documents, code, and reason through problems. It works via chat, and Claude Code brings the same model into a developer terminal.ToolFigmaFigma is a collaborative, browser-based design tool for UI/UX design, wireframes, prototypes, and diagramming (via FigJam), used heavily for app and website design.ToolGoogle AnalyticsGoogle Analytics (GA4) is a free web and app analytics platform that tracks visitors, traffic sources, events, and conversions. It reports where your users come from and what they do on your site.ToolNotionAn all-in-one workspace combining docs, notes, wikis, and flexible databases in a single connected tool.ToolShopifyA hosted ecommerce platform for building and running an online store, from a single product to a full catalog.ToolSquarespaceAn all-in-one website builder known for polished, designer-quality templates for sites, portfolios, and stores.ToolStripeA payment processing platform for accepting card and online payments in apps, websites, and subscriptions.ToolWixA drag-and-drop website builder for creating business sites, portfolios, and online stores without code.TermChurn RateThe percentage of customers or revenue you lose over a period, the leak in your growth bucket.