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Figma

by Figma

Figma is a collaborative, browser-based design tool for UI/UX design, wireframes, prototypes, and diagramming (via FigJam), used heavily for app and website design.

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How it helps you

For a founder designing an app or website, Figma lets you (or a hired designer) create real interactive mockups you can click through and share with a link. Real-time collaboration means you can give feedback and iterate with contractors without emailing files back and forth.

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Facts & pricing

  • Free Starter plan: 3 design files, 3 FigJam files, unlimited drafts, 30-day version history
  • Professional plan from ~$16/full seat/mo (annual) or ~$20/mo billed monthly
  • Seat types differ in price: Dev seats ~$12/mo, cheaper Collab/view seats ~$3/mo
  • Runs entirely in the browser with real-time multiplayer editing
  • Industry-standard tool for product/UI design teams

Pricing: Free plan; Professional from ~$16/seat/mo

Caveats

Figma is powerful but has a real learning curve and is aimed at product/UI design, not casual marketing graphics. The free plan's 3-file limit gets tight quickly, and its seat-based pricing can get confusing as you add collaborators.

Bottom line

Pick Figma when you're designing an app or website UI and need collaborative, professional design and prototyping.

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Set it up for real.

Add this tool against the actual checklist tasks in the app, with an AI advisor at your side. Free to start.

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