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ToolGoogle AnalyticsGoogle Analytics (GA4) is a free web and app analytics platform that tracks visitors, traffic sources, events, and conversions. It reports where your users come from and what they do on your site.TermBurn RateThe rate at which your company spends cash each month, showing how quickly you're depleting your bank balance.TermCAC (Customer Acquisition Cost)The average total sales and marketing cost to acquire one new paying customer.TermChurn RateThe percentage of customers or revenue you lose over a period, the leak in your growth bucket.TermFunnel (Conversion Funnel)The staged journey prospects take from first awareness to paying customer, with people dropping off at each step.TermGross MarginThe percentage of revenue left after the direct costs of delivering your product or service, a core measure of business quality.TermLTV (Customer Lifetime Value)The total gross profit you expect to earn from a customer over the entire time they stay with you.TermMRR / ARR (Recurring Revenue)Monthly and annual recurring revenue: the predictable subscription income a business earns each month or year.TermProduct-Market Fit (PMF)The point where you've built something a specific market genuinely wants, shown by strong demand, retention, and organic pull.TermRunwayHow many months your company can keep operating before it runs out of cash, at its current spending rate.TermTAM / SAM / SOM (Market Sizing)A framework for sizing your market: total demand (TAM), the slice you can serve (SAM), and the share you can realistically win (SOM).AI advisorAdman AaronFull-stack marketing & growthAI advisorAnalytical ArjunData & analysisAI advisorCurious CharlieDeep research & evidenceAI advisorData DanaMetrics & data analysisAI advisorGuide GraceUsing FoundersCheckListAI advisorMarket MayaMarket & product analysisAI advisorNinja KazeCompetitive intelligence & reconAI advisorPersuasion PaigeDirect-response ad copyAI advisorRocket AvaGrowth & focusAI advisorSEO SeanSEO & keywordsAI advisorTraction TomásGrowth marketing & acquisitionAI advisorVault ViktorUnit economics & runway