Check what ranks for your keywords now
Google your phrases; study who wins and why.
Read the guide →Set up website analytics that matter
Know where visitors come from and what they do.
Read the guide →Double down on marketing that works
Kill the losers monthly; feed the winner.
Read the guide →Know your numbers cold when you pitch
CAC, margins, runway — without checking notes.
Read the guide →Measure signup conversion honestly
Set your go/no-go threshold before looking at results.
Read the guide →Read QuickBooks reports like an owner
Numbers you act on, not just file.
Read the guide →Read Xero reports to protect runway
Watch margins and runway, not just totals.
Read the guide →Review SEO rankings monthly, then act
Double down on what moves; prune what doesn't.
Read the guide →Run one small paid ad test, then scale
One channel, one offer, a small budget, measured.
Read the guide →Set up analytics from your first day
Track signups and key user actions from day one.
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ToolGoogle AnalyticsGoogle Analytics (GA4) is a free web and app analytics platform that tracks visitors, traffic sources, events, and conversions. It reports where your users come from and what they do on your site.TermBurn RateThe rate at which your company spends cash each month, showing how quickly you're depleting your bank balance.TermCAC (Customer Acquisition Cost)The average total sales and marketing cost to acquire one new paying customer.TermChurn RateThe percentage of customers or revenue you lose over a period, the leak in your growth bucket.TermFunnel (Conversion Funnel)The staged journey prospects take from first awareness to paying customer, with people dropping off at each step.TermGross MarginThe percentage of revenue left after the direct costs of delivering your product or service, a core measure of business quality.TermLTV (Customer Lifetime Value)The total gross profit you expect to earn from a customer over the entire time they stay with you.TermMRR / ARR (Recurring Revenue)Monthly and annual recurring revenue: the predictable subscription income a business earns each month or year.TermProduct-Market Fit (PMF)The point where you've built something a specific market genuinely wants, shown by strong demand, retention, and organic pull.TermRunwayHow many months your company can keep operating before it runs out of cash, at its current spending rate.TermTAM / SAM / SOM (Market Sizing)A framework for sizing your market: total demand (TAM), the slice you can serve (SAM), and the share you can realistically win (SOM).AI advisorAdman AaronFull-stack marketing & growthAI advisorAnalytical ArjunData & analysisAI advisorCurious CharlieDeep research & evidenceAI advisorData DanaMetrics & data analysisAI advisorGuide GraceUsing FoundersCheckListAI advisorMarket MayaMarket & product analysisAI advisorNinja KazeCompetitive intelligence & reconAI advisorPersuasion PaigeDirect-response ad copyAI advisorRocket AvaGrowth & focusAI advisorSEO SeanSEO & keywordsAI advisorTraction TomásGrowth marketing & acquisitionAI advisorVault ViktorUnit economics & runway