Kit (ConvertKit)
Kit (formerly ConvertKit) is an email marketing platform built specifically for creators, newsletter writers, and solo founders, with forms, landing pages, and automations.
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How it helps you
For a founder building an audience, Kit's generous free tier lets you grow a real email list up to 10,000 subscribers before paying anything. Its creator-focused automations and tagging make it easy to segment and sell to your audience as you scale.
t.facts.length > 0 &&Facts & pricing
- Free Newsletter plan: up to 10,000 subscribers with unlimited emails, forms, and landing pages
- Free plan limits you to 1 automation, 1 form/sequence, includes Kit branding, and no third-party integrations
- Creator plan from ~$29–39/mo (billed by subscriber count); Pro from ~$79/mo
- A September 2025 price change raised entry Creator pricing significantly
- Rebranded from ConvertKit to Kit in 2024
Pricing: Free up to 10,000 subscribers; paid from ~$29+/mo
Caveats
The free plan restricts you to one basic automation and one email sequence and adds Kit branding, so serious senders may eventually need the paid Creator plan, which scales in price with subscriber count. Recent price increases have made paid tiers more expensive than before.
Bottom line
Pick Kit if you're a creator or newsletter-focused founder who wants a big free tier and creator-first automation as you grow.
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