Mailchimp
Mailchimp is an email marketing and automation platform for building email lists, sending campaigns and newsletters, and running basic marketing automations.
Visit Mailchimp →How it helps you
For a first-time founder, Mailchimp is a widely-known, all-in-one way to collect subscribers and send polished email campaigns without design or coding skills. Its templates, signup forms, and automations let you nurture customers from one dashboard.
t.facts.length > 0 &&Facts & pricing
- Free plan: up to 250 contacts and 500 emails/mo (down from 2,000 contacts in 2022)
- Essentials from ~$13/mo, Standard from ~$20/mo, Premium from ~$350/mo
- Owned by Intuit (acquired 2021)
- Charges for all contacts including unsubscribed ones unless you archive them
- Free plan email support only lasts the first 30 days
Pricing: Free up to 250 contacts; paid from ~$13/mo
Caveats
The free plan has been cut sharply (just 250 contacts now), and because Mailchimp bills by total contacts including unsubscribes, costs can creep up as your list grows. Many creators now find dedicated newsletter tools cheaper at scale.
Bottom line
Pick Mailchimp when you want a mainstream, easy all-in-one email marketing tool and your list is still small.
Similar tools.
beehiiv is a newsletter and audience platform (started by former Morning Brew team members) combining email sending, a website/landing pages, subscriber growth tools, and monetization.
Kit (formerly ConvertKit) is an email marketing platform built specifically for creators, newsletter writers, and solo founders, with forms, landing pages, and automations.
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