Why this matters
An empty profile makes a visitor bounce; a first batch of useful answers makes you look established from day one. Answers can also compound, as searchers may keep finding them over time, while ads stop the moment you stop paying.
What "done" looks like
- 10 pieces live on your two channels, each answering one real customer question
- The questions came from actual conversations, not a brainstorm
- Each piece ends with one next step (visit, book, join the list)
- A repeatable rhythm exists for producing the next batch
How to do it
- Collect the ten questions you actually get asked, from interviews, sales conversations, DMs, and competitors' comments.
- Answer the scary ones first: price, comparisons, who it's not for, and other high-intent, rarely answered searches.
- Write like you talk. One question, one honest answer, no throat-clearing.
- Batch-produce in one or two sittings, adapting answers to your two channels' formats.
- Add one call to action per piece, usually the email list from the next step.
- Recycle relentlessly: one good answer becomes a post, a caption, an FAQ entry, and an email.
Common mistakes
- Writing about your business instead of your customer's questions
- Dodging price questions, which many potential customers care about
- Publishing once, then vanishing for two months
Real-world examples
- River Pools, a Virginia fiberglass-pool installer nearly sunk by the 2008 crash, rebuilt by blogging honest answers to customer questions, including pricing, and became one of the most-trafficked pool websites anywhere; founder Marcus Sheridan turned the approach into the book They Ask, You Answer.
- Cost and comparison content can work well because buyers often search for it and few businesses address it.
From a founder's point of view
Your sales conversations are already content. You answer the same ten questions every week. Publish them once and the next customer can arrive pre-answered, while poor fits may filter themselves out.
Rule of thumb
If a stranger could read your first batch and learn your prices, process, and fit, without messaging you, the batch is done.
