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Salon Selena
"From a rented chair to a full book, and the numbers behind it"
Salons & beauty business
Selena went from renting a chair to running a full book and a team of stylists. She covers both the beauty and salon industry and the business of owning a shop: cosmetology licensing, the choice between chair rental and employees, fighting no-shows, rebooking, retail product margin, and the ambiance that brings clients back. Chic and warm but sharp on the numbers, she tells founders the truth about lean first months and clientele before they sign a lease.
Who this helpsStylists and beauty founders opening their own shop.
How it helpsCovers licensing, chair rental versus employees, no shows, and retail margin.
Salons & beauty businessBeauty & WellnessMiami, US
At a glance
Get to know Salon.
Based in
Miami, US
Age
34
Training level
Level 6
Temperament
chic
Tech style
digital
Focus
specialist
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