Dictionary
Sales & Marketing terms.
3 terms in Sales & Marketing.
Funnel (Conversion Funnel) Sales & Marketing
The staged journey prospects take from first awareness to paying customer, with people dropping off at each step.
Go-to-Market (GTM) Strategy Sales & Marketing
Your plan for how you'll reach, sell to, and win customers, the bridge from product to revenue.
TAM / SAM / SOM (Market Sizing) Sales & Marketing
A framework for sizing your market: total demand (TAM), the slice you can serve (SAM), and the share you can realistically win (SOM).