Dictionary
Terms on marketing.
6 founder terms tagged marketing.
CAC (Customer Acquisition Cost) Unit Economics
The average total sales and marketing cost to acquire one new paying customer.
Funnel (Conversion Funnel) Sales & Marketing
The staged journey prospects take from first awareness to paying customer, with people dropping off at each step.
Go-to-Market (GTM) Strategy Sales & Marketing
Your plan for how you'll reach, sell to, and win customers, the bridge from product to revenue.
LTV (Customer Lifetime Value) Unit Economics
The total gross profit you expect to earn from a customer over the entire time they stay with you.
Product-Market Fit (PMF) Product & Growth
The point where you've built something a specific market genuinely wants, shown by strong demand, retention, and organic pull.
TAM / SAM / SOM (Market Sizing) Sales & Marketing
A framework for sizing your market: total demand (TAM), the slice you can serve (SAM), and the share you can realistically win (SOM).