Terms on product.

The percentage of customers or revenue you lose over a period, the leak in your growth bucket.

The staged journey prospects take from first awareness to paying customer, with people dropping off at each step.

Your plan for how you'll reach, sell to, and win customers, the bridge from product to revenue.

The simplest version of your product that delivers core value and lets you test key assumptions with real users.

A deliberate change in strategy, product, market, or model, made to find a better path while keeping what you've learned.

The point where you've built something a specific market genuinely wants, shown by strong demand, retention, and organic pull.