Case Studies
E-commerce / Retail founder case studies.
6 founders in E-commerce / Retail.
E-commerce / Retail 2010s India
Falguni Nayar
Nykaa
Banker who quit at 50 to build Nykaa into India's top beauty retailer
Food & Beverage 1980s United States
Howard Schultz
Starbucks
Bought a 6-store Seattle roaster and built the world's largest coffeehouse chain
Marketplace 2000s China
Jack Ma
Alibaba
Rejected English teacher who built Alibaba into a global e-commerce giant
E-commerce / Retail 1990s United States
Jeff Bezos
Amazon
Built Amazon from an online bookstore into a trillion-dollar everything store
E-commerce / Retail 2000s United States
Sara Blakely
Spanx
Bootstrapped Spanx from $5,000 in savings to a self-made billion-dollar brand
SaaS / Software 2000s Canada
Tobias Lütke
Shopify
Coder who built a snowboard shop, then pivoted its software into Shopify