Dictionary

Terms on fundraising.

12 founder terms tagged fundraising.

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Finance & Metrics
Burn Rate Finance & Metrics

The rate at which your company spends cash each month, showing how quickly you're depleting your bank balance.

Equity & Legal
Cap Table (Capitalization Table) Equity & Legal

A record of who owns what in your company: every shareholder, their share count, class, and ownership percentage.

Fundraising
Convertible Note Fundraising

A short-term loan to a startup that converts into equity at a later priced round instead of being repaid in cash.

Fundraising
Dilution Fundraising

The reduction in your ownership percentage that happens when a company issues new shares, typically to raise money or grant options.

People & Hiring
ESOP (Employee Stock Option Pool) People & Hiring

A reserved block of company shares set aside to grant as stock options to employees, aligning their upside with the company's success.

Finance & Metrics
Gross Margin Finance & Metrics

The percentage of revenue left after the direct costs of delivering your product or service, a core measure of business quality.

Legal & Compliance
LLC vs. C-Corp Legal & Compliance

The two most common US business structures: an LLC offers pass-through tax and flexibility; a C-corp is standard for raising venture capital.

Unit Economics
MRR / ARR (Recurring Revenue) Unit Economics

Monthly and annual recurring revenue: the predictable subscription income a business earns each month or year.

Finance & Metrics
Runway Finance & Metrics

How many months your company can keep operating before it runs out of cash, at its current spending rate.

Fundraising
SAFE (Simple Agreement for Future Equity) Fundraising

A simple contract that gives an investor the right to future equity in exchange for cash now, converting to shares at a later priced round.

Sales & Marketing
TAM / SAM / SOM (Market Sizing) Sales & Marketing

A framework for sizing your market: total demand (TAM), the slice you can serve (SAM), and the share you can realistically win (SOM).

Fundraising
Term Sheet Fundraising

A mostly non-binding summary of the key terms of an investment, used to agree the deal before lawyers draft the final contracts.