Terms on growth.

The average total sales and marketing cost to acquire one new paying customer.

The percentage of customers or revenue you lose over a period, the leak in your growth bucket.

The staged journey prospects take from first awareness to paying customer, with people dropping off at each step.

Your plan for how you'll reach, sell to, and win customers, the bridge from product to revenue.

The percentage of revenue left after the direct costs of delivering your product or service, a core measure of business quality.

Monthly and annual recurring revenue: the predictable subscription income a business earns each month or year.

A deliberate change in strategy, product, market, or model, made to find a better path while keeping what you've learned.

The point where you've built something a specific market genuinely wants, shown by strong demand, retention, and organic pull.

A documented, step-by-step process for how a recurring task should be done, so it's consistent no matter who does it.

A framework for sizing your market: total demand (TAM), the slice you can serve (SAM), and the share you can realistically win (SOM).