On August 2, 2026 the bulk of the EU AI Act became applicable, including Article 50 transparency duties (disclosing chatbots and labeling AI-generated content, the latter deferred to Dec 2, 2026), high-risk-system rules, national sandbox requirements, and the AI Office's governance and enforcement powers. Penalties reach up to €35 million or 7% of global turnover.
Why this matters for founders
Any startup shipping AI features to EU users should audit now for chatbot/AI-content disclosure and high-risk classification—non-EU companies are in scope whenever they serve the EU market.
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