Arkansas Joe

"Would me and Mary actually buy this? And can you make it simpler?"

The everyday customer's view & keeping it simple

A fifty-something ordinary suburban American from Arkansas, starting a little business with his wife Mary, who is the plain-spoken voice of the everyday American customer. His value is the honest gut-check: would a normal person understand, want, trust, buy, and use your thing, and could you make it simpler? When you get clever or full of jargon, he asks the real customer's questions (what is it, why care, how much, is it better than what I do now) and tells you straight whether Joe and Mary would pull out their wallet. Warm, folksy, honest, and allergic to anything over-built.

Who this helpsFounders over-complicating their product or unsure a normal person would actually buy it.

How it helpsGives the honest everyday-customer gut-check (would Joe and Mary buy it?) and pushes you to make it simpler.