Case Studies
Case studies on self made.
5 founders tagged self made.
Real Estate / Proptech 1970s-2000s United States
Barbara Corcoran
The Corcoran Group
Turned a $1,000 loan into a New York real-estate firm sold for $66 million
Beauty & Wellness 1940s United States
Estée Lauder
Estée Lauder Companies
Built a global cosmetics empire from a kitchen and invented gift-with-purchase
Beauty & Wellness 1900s-1910s United States
Madam C.J. Walker
Madam C.J. Walker Manufacturing Co.
Built one of America's first great Black-owned enterprises from a homemade hair remedy
Food & Beverage 1950s United States
Ray Kroc
McDonald's
Turned one California burger stand into the world's largest fast-food franchise
E-commerce / Retail 2000s United States
Sara Blakely
Spanx
Bootstrapped Spanx from $5,000 in savings to a self-made billion-dollar brand