On June 26, 2026, the NPC Standing Committee passed China's revised Trademark Law, taking effect January 1, 2027. It bars applications lacking genuine intent to use, penalizes bad-faith filings with fines up to RMB 100,000 (and up to RMB 200,000 for offending trademark agencies), lets any entity report violations, and newly permits registration of 'motion signs' (animated logos).
Why this matters for founders
Founders should file trademarks early and only for marks they genuinely intend to use, since speculative squatting is now finable; the reforms also strengthen your ability to challenge squatters and protect animated branding assets before the 2027 effective date.
Source: China Briefing
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