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Regulations China Jul 4, 2026

China unveils draft E-Commerce Law overhaul: 20 articles, feedback open to Aug 4

China unveils draft E-Commerce Law overhaul: 20 articles, feedback open to Aug 4

On July 4, 2026, the State Administration for Market Regulation (SAMR) and the Ministry of Commerce jointly released a 20-article draft amendment to China's E-Commerce Law for public consultation, open through August 4, 2026. It expands the law's scope to cover all participants in the platform economy (not just platforms and merchants), tightens platform liability, adds new enforcement tools beyond fixed fines and suspension orders, and adds provisions supporting Chinese e-commerce firms expanding overseas.

Why this matters for founders

E-commerce, marketplace and consumer-app founders should review the draft against their compliance, consumer-protection and platform-liability practices, and submit feedback to SAMR before the August 4, 2026 deadline while the rules are still being shaped.

Source: CGTN

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