Salesforce's Dreamforce 2026 takes place September 15-17 at the Moscone Center in San Francisco, centered on the 'Agentic Enterprise' with 1,600+ breakout sessions and 50+ keynotes. Full conference passes were $1,899 through August 20 before rising to $2,299; groups of 3+ pay $999 per person, and virtual attendance via Salesforce+ is free.
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Dreamforce 2026 runs Sept 15-17 at Moscone Center with agentic-AI focus
Why this matters for founders
For B2B and SaaS founders selling into the Salesforce ecosystem, Dreamforce is a prime lead-gen and partnership venue; use the free virtual tier if you can't justify the in-person pass.
Source: Salesforce
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