Acuity Scheduling (a Squarespace product) is an online appointment-booking tool geared toward service businesses, handling bookings, intake forms, payments, and packages.
For a founder running a service or appointment-based business (coaching, salon, consulting), Acuity handles the whole booking flow: clients self-book, pay up front, and fill in intake forms automatically. It reduces no-shows and admin work with reminders and deposits built in.
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Facts & pricing
No free plan, only a 7-day free trial
Emerging/Starter plan from ~$16/mo (annual) or ~$20/mo monthly
Supports intake forms, package/gift-certificate sales, and payment collection at booking
Owned by Squarespace
Pricing: No free plan; paid from ~$16/mo (7-day trial)
Caveats
There's no free tier, so you pay from day one after the trial, and its depth is overkill if you just need occasional meeting links. It shines for appointment-based service businesses more than for simple sales-call scheduling.
Bottom line
Pick Acuity when you run an appointment-based service business and want built-in intake forms, payments, and packages, not just a booking link.