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QuickBooks

by Intuit Inc.

Cloud accounting software for tracking income and expenses, invoicing, and preparing for taxes.

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How it helps you

QuickBooks is the default US small-business accounting tool, so most accountants know it and can plug right in. It automates bookkeeping by syncing bank transactions, and its reports make tax time far less painful for a non-accountant founder. Payroll, invoicing, and receipt capture are built in or easy to add.

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Facts & pricing

  • Plans (monthly): Solopreneur $20, Simple Start $38, Essentials $75, Plus $115, Advanced $275
  • Simple Start rose from $35 to $38/mo in 2026
  • Typically a 30-day free trial OR ~50% off for the first 3 months (not both)
  • Most widely used small-business accounting software in the US

Pricing: No free plan; from $20/mo (Solopreneur), $38/mo (Simple Start)

Caveats

There's no free tier and prices have risen repeatedly; lower plans limit users and features. It can feel complex for a true beginner, and add-ons like payroll cost extra on top of the base subscription.

Bottom line

Pick QuickBooks when you want the US-standard accounting tool your accountant already knows and room to grow.

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