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Square

by Block, Inc. (Square)

A payments and point-of-sale platform for taking card payments in person and online, with a free card reader.

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How it helps you

Square is ideal for a founder selling in the real world — markets, cafés, salons, pop-ups — because it bundles a free POS app, hardware, and payments with no monthly fee. Setup is fast and non-technical, and it includes tools for invoices, a basic online store, and receipts. You can take your first payment the same day.

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Facts & pricing

  • Free POS plan with no monthly fee; free magstripe reader for new users
  • In-person 2.6% + 15¢ per tap/dip/swipe
  • Online 3.3% + 30¢ (raised from 2.9% + 30¢ on the free plan in January 2026)
  • Manually keyed cards 3.5% + 15¢

Pricing: No monthly fee; 2.6% + 15¢ in person, 3.3% + 30¢ online

Caveats

Its online card rate is now higher than Stripe's or PayPal's after the January 2026 increase. Square is known to freeze or hold funds on accounts it flags as high-risk, which can disrupt cash flow for new sellers.

Bottom line

Pick Square when you sell in person or need an easy all-in-one POS with free hardware and no monthly fee.

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Set it up for real.

Add this tool against the actual checklist tasks in the app, with an AI advisor at your side. Free to start.

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