Zoom is the reliable default for sales calls, investor meetings, and remote standups — most people you meet already have it installed. The free plan handles quick calls, and paid Pro removes the 40-minute cap and adds cloud recording and AI meeting summaries. It's low-friction for guests, who can join from a browser without an account.
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Facts & pricing
Free Basic plan: 40-minute limit, up to 100 participants
Pro $14.16/user/mo (annual) or $16.99 monthly
Business $18.33/user/mo (annual) or $21.99 monthly
Pro unlocks 30-hour meetings, 10GB cloud recording, AI notes
Zoom cut Pro and Business prices in 2026
Pricing: Free plan (40-min limit); paid from $14.16/user/mo (annual).
Caveats
The free plan's 40-minute cap on group calls interrupts real meetings, effectively pushing serious use to a paid seat. Larger webinars, extra cloud storage, and phone features are separate paid add-ons.
Bottom line
Pick it when you need dependable, guest-friendly video meetings that everyone already knows how to join.