On September 16, 2026, OpenAI began piloting Sponsored Agents, clearly labeled advertiser-run chats, inside ChatGPT with US brands like Angi and Wayfair, and shipped its first ecommerce and CRM integrations letting Shopify merchants and HubSpot customers build and manage ChatGPT Ads. The Shopify app expands internationally from September 23.
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OpenAI tests Sponsored Agents in ChatGPT, adds Shopify and HubSpot ad tools
Why this matters for founders
Consumer and ecommerce founders can start planning ChatGPT ad campaigns directly from Shopify or HubSpot. New HubSpot accounts opened by Sept 30 get a $750 ChatGPT Ads spend match.
Source: GlobeNewswire (Angi) / PYMNTS
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