TRAIGA (HB 149), effective January 1, 2026, amends the Texas Data Privacy and Security Act with AI-specific duties and prohibits AI systems used for behavioral manipulation, unlawful discrimination, or illegal deepfakes. The law also expands data-broker registration ($300/year with the Secretary of State) and carries penalties up to $7,500 per violation with a 30-day cure period.
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Texas Responsible AI Governance Act (TRAIGA) in effect Jan 1, 2026
Why this matters for founders
Startups deploying AI to Texas users should document that their systems aren't manipulative or discriminatory, and check whether they now qualify as a data broker that must register.
Source: Holland & Knight
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