Case Studies

Founders from United States.

13 founders from United States.

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Barbara Corcoran
Real Estate / Proptech 1970s-2000s United States
Barbara Corcoran
The Corcoran Group

Turned a $1,000 loan into a New York real-estate firm sold for $66 million

Eric Yuan
SaaS / Software 2010s United States
Eric Yuan
Zoom

Left Cisco to found Zoom and built a video-conferencing giant that IPO'd in 2019

Estée Lauder
Beauty & Wellness 1940s United States
Estée Lauder
Estée Lauder Companies

Built a global cosmetics empire from a kitchen and invented gift-with-purchase

Howard Schultz
Food & Beverage 1980s United States
Howard Schultz
Starbucks

Bought a 6-store Seattle roaster and built the world's largest coffeehouse chain

Jeff Bezos
E-commerce / Retail 1990s United States
Jeff Bezos
Amazon

Built Amazon from an online bookstore into a trillion-dollar everything store

Jensen Huang
Hardware / IoT 1990s United States
Jensen Huang
NVIDIA

Co-founded NVIDIA in 1993 and grew it into a trillion-dollar AI chip leader

Madam C.J. Walker
Beauty & Wellness 1900s-1910s United States
Madam C.J. Walker
Madam C.J. Walker Manufacturing Co.

Built one of America's first great Black-owned enterprises from a homemade hair remedy

Nina Vaca
Professional Services 2000s United States
Nina Vaca
Pinnacle Group

Ecuadorian immigrant who built a billion-dollar IT staffing company

Oprah Winfrey
Media / Content 1980s United States
Oprah Winfrey
Harpo Productions

Turned a talk show into Harpo and became America's first Black woman billionaire

Ray Kroc
Food & Beverage 1950s United States
Ray Kroc
McDonald's

Turned one California burger stand into the world's largest fast-food franchise

Reginald F. Lewis
Food & Beverage 1980s United States
Reginald F. Lewis
TLC Beatrice International

Led the $985M buyout of Beatrice International, the first Black-owned billion-dollar business

Sara Blakely
E-commerce / Retail 2000s United States
Sara Blakely
Spanx

Bootstrapped Spanx from $5,000 in savings to a self-made billion-dollar brand

Steve Jobs
Hardware / IoT 1970s-2000s United States
Steve Jobs
Apple

Co-founded Apple in a garage and rebuilt it into the world's most valuable brand